Summer Course

2011 Azores, Portugal

Summer course logo The 2011 edition of the INTA Summer Course was organised in partnership with OTA (Observatory of Tourism of the Azores) and was practical course to sharpen skills in tourism development issues.

It included lectures, workshops and visits to innovative tourism projects in the Azores. The course included workshops for participants - 5-10 September - , as well as meetings between experts and local stakeholders which occured in Pico, Terceira and S. Miguel - 3-10 September which led to a final presentation with some recommendations from the international experts.

The 2011 edition of Summer Course has focused on the following topics: development, branding and marketing, ICT, hospitality, business and services, new applications for tourism, heritage and innovation and regional sustainable development.

PROGRAMME OF THE COURSE
(profile of the speakers and presentations are downloadable below)

MONDAY, SEPTEMBER 5
9.00 - 10.00 – Visit of Angra do Heroísmo city center.
10.00 - 12.30– Tour of Terceira Island: stopping at the Algar do Carvão, Biscoitos and Serra do Facho.
14.00 - 16.30 - Round table on local accommodation facilities

TUESDAY, SEPTEMBER 6
8.30 - 12.00 – Visit of São Miguel Island.
14.00 - 15.30 - Workshop 1: "Crisis and Ruptures, Tourism as a Lever of Regional Development". This workshop will analyze the following themes: new trends and recent changes in tourism practices and in the contribution of tourism to regional and urban development.
Speaker: Tomás Dentinho
Download his presentation

15.45 - 17.00 - Workshop 1: "Crisis and Ruptures, Tourism as a Lever of Regional Development". This workshop will analyze the following themes: new trends and recent changes in tourism practices and in the contribution of tourism to regional and urban development.
Speakers: Damià Serrano, Michel Sudarkis
Download Damià Serrano's presentation
Download Michel Sudarskis' presentation

WEDNESDAY, SEPTEMBER 7
9.30 - 10.45 - Workshop 2, "New tourism dynamics, tourist behavior in the context of the economic crisis and the adequate responses of the sector," covering topics such as: tourist accommodation in sensitive areas: heritage and innovation; Ruptures (if any) between modernity, heritage and tradition in the tourism sector.
Speaker: Bruno Marques
Download Bruno Marques' presentation

11.00 - 12.45 - Workshop 2, "New tourism dynamics, tourist behavior in the context of the economic crisis and the adequate responses of the sector".
Speakers: Vitor Ambrósio, Dick Bliek
Download Vitor Ambrósio's presentation

14.00 - 15.30 - Workshop 3, "Branding, innovation in marketing the destination in a global tourism market, impact of new technologies on the tourist offer" covering topics such as: innovation in tourism destinations' branding, and the impact of new information technologies on the tourism sector.
Speaker: Carlos Santos.Download Carlos Santos' presentation

15.45 - 17.00 - Workshop 3, "Branding, innovation in marketing the destination in a global tourism market, impact of new technologies on the tourist offer", covering topics such as: innovation in tourism destinations' branding, and the impact of new information technologies on the tourism sector.
Speakers: Giovanna Sclafani, Manuela Sarmento.
Download Giovanna Sclafani's abstract
Download Giovanna Sclafani's presentation
Download Manuela Sarmento's presentation

THURSDAY, SEPTEMBER 8
9.30 - 10.45 - Workshop 4: "Sustainable tourism," covering the following items: Environmental dimensions of tourism; energy efficiency, architectural design, risk management, natural resources management, etc.
Speaker: Ana Moniz.
Download Ana Moniz' presentation
Download Ana Moniz' case study

11.00 - 12.45 – Workshop 4: "Sustainable tourism," covering the following items: Environmental dimensions of tourism; energy efficiency, architectural design, risk management, natural resources management, etc.
Speakers: Mauricio Vieira, Carlos Santos Silva.
Download Mauricio Vieira's presentation
Download Carlos Santos Silva's presentation

14.00 - 15.30 - Workshop 5: "Spatial Development from the Tourism Perspective," covering topics such as: Accessibilities, mobility, planning for tourism development purposes.
Speaker: Philippe Jean-Pierre.
Download Philippe Jean-Pierre's presentation

15.45 - 17.00 - Workshop 5: "Spatial development from the Tourism Perspective," covering topics such as: Accessibilities, mobility, planning for tourism development purposes.
Speakers: Lionel Becherel, François Vellas.

FRIDAY, SEPTEMBER 9
14.00- 17.00 - Presentation of group work on innovation in Azores hotels and discussion with local agents.

Visit the peer-to-peer review on Tourism and hospitality's page to get more information about the group work.